A message for Executives, Leaders, Owners, and Safety Professionals
looking to create a world-class Safety Culture within their organization
“Brian Fielkow creates a perfect balance between the "what" and "why" of safety performance. His teaching on breaking down barriers within the company to put safety at the forefront, shows how front line employee care and bottom line profitability go hand in hand. As a thought leader, Brian has designed this course focusing on safety problem-solving and then he gives you the tools to build sustainable solutions. A must for anybody in high consequence businesses."
Chief Operating Officer, Soldier Delivery/Soldier Trucking
“We will never know how many lives will be saved or injuries averted from this one presentation!"
Executive Director/CEO
“The number of work comp incidents was cut in half and our losses are down 75%.”
Chief Financial Officer, Pioneer Industries International
The old-school message for high-risk, high-consequence industries has been:
But after 25 years of
Leading, Growing and Transforming Multi-Million Dollar organizations - all operating in safety-conscious industries…
All it leads to is litigation and skyrocketing insurance costs.
Accepting accidents as the “cost of doing business” wasn’t the case for my company.
Or any of the companies I’ve worked with.
And it doesn’t have to be the case for YOUR company either.
Now, others may tell you not to bother improving your safety processes.
That you don’t need a positive Safety Culture.
There are other - more important - areas to focus on to grow your company.
That being “compliant” is all anyone expects of you.
Because your team members and customers deserve better than that.
Compliance isn’t the endpoint responsible companies strive for;
it’s the bare minimum they must achieve.
For me and the companies I’ve worked with…
As soon as everyone, from leaders to frontline workers, embraced a new Safety Culture, we all saw an immediate and significant increase in our bottom line.
And for my company, that meant growing from ten-fold in just 12 years.
If you know WITHOUT A DOUBT there won’t be an accident at your company today, tomorrow, next week, or next month… I can’t help you.
But if there’s even the slightest chance an accident or injury could happen during that time…
Keep Reading.
You’ve probably been asked it dozens of times, maybe even hundreds…
It’s usually asked with the best of intentions. By people like you who just want to make the workplace safer for frontline staff, customers and the public.
But even so, when you’re being pulled off in all different directions….
Trying your best to improve safety while also dealing with employees, customers, stakeholders, insurance companies, banks…
It feels personal.
The question?
Now, asking this makes sense…on the surface.
But the problem is: When a company is hyper-focused on their accident and injury rate it means they’re only looking at lagging indicators; they fail to see the bigger picture…
The company’s ecosystem…
It’s culture.
How it views and deals with safety, and how individual workers behave as a response.
To put it another way…
It’s like trying to play a football game by only looking at the scoreboard.
It doesn’t work.
What their teammates are doing
What their opponents are doing
Opportunities that are open to them
We have to look at what’s happening on the field and find your leading indicators.
Because it’s about more than your numbers.
We have to view your organization as a WHOLE.
Only when we do that will the results of all your hard work show on the scoreboard.
Nicole Stott,
Astronaut, retired, NASA
01
The thing about near-misses is they’re misleading.
A near-miss seems like something to celebrate. An accident didn’t happen. No one was hurt.
But the reality is; a near-miss is a huge neon warning sign that something serious could go wrong at any moment.
It’s like playing a game of chance. A near-miss is your company going to Vegas and getting lucky.
But we all know; luck runs out.
So, instead of playing chance, let’s control risk!
02
If you think an investment in safety is too expensive, consider the opposite...
In fact: safety is the lowest cost/highest return investment you can make.
03
When your company isn’t aligned on safety:
Complacency and shortcut taking spreads in the ranks…
The problem with shortcuts is; they burrow themselves into your worker’s psyche, making them believe nothing bad will happen…until it does.
And by then, it’s too late. The damage is done.
Property is damaged, consumer trust is broken, injuries occur and payouts are inevitable.
Toxic employees and out-dated thinking halts progress…
Some people won’t change, no matter what you do or how hard you try.
Keeping toxic, change-averse employees around is often the one thing stopping companies from implementing the kind of change that drives growth.
A culture of punishment and blame breaks trust…
Undervalued workers are not loyal to your organization - they punch in and out with no concern for safety or company goals.
And the biggest factor driving a lack of loyalty is "one size fits all" discipline.
The problem with rigid discipline is it fails to recognize when a good employee makes an honest mistake…and when an accident is caused by reckless behavior.
When the culture is driven by fear of punishment, there’s no payoff for remaining loyal.
In an unhealthy culture, safety is a department. In a health culture, safety is a way of life.
BRAD POHLMEIER
President, Kimrad Transport, LP
CURT POHLMEIER
General Manager, Kimrad Transport, LP
If you’ve made it this far, you already know that an investment in your Safety Culture is a hard-core, strategic decision if you want to reduce accidents, cut losses and maximize your returns.
But it won’t happen by chance…
You need a plan.
One that leverages only the most proven, hands-on, tried-and-tested solutions.
I’ll tell you how to build your own effective Safety Culture.
Speaker
Author
Trainer
Thought Leader
As seen in:
Let me start with a general comment…
I’ve sat through the same terrible safety presentations, given by the same boring speakers you have.
The ones who talk about the theory… but never how to operationalize it.
Offering vague solutions with costs that are wholly out of reach for most organizations.
Or “feel-good” presentations that entertain you for an hour, but leaves you with nothing to show for your time.
I’m not going to do that…
Because I value easy, high-value ideas you can implement immediately.
As a CEO and business leader I’ve learned through action how to lead people safely.
That means I’ll always give you boots-on-the-ground ACTIONABLE solutions...that can be implemented for minimal, or ZERO cost.
I’m a corporate lawyer turned business leader.
And for more than 25 years I’ve been growing safety-sensitive businesses in a variety of high-consequence industries - from Fortune 100 companies to small family-run firms.
Currently, I head up US operations for a $250M specialty trucking and freight brokerage company.
DAN FURTH
President, National Tank Truck Carriers, Inc.
The Most High-Value, User-Friendly Method for Creating an Effective Safety Culture that Radically Reduces Accidents & Injuries, Cuts Operational Losses, and Drives Company Growth
I’ve spent 25 years implementing Safety Cultures specifically designed to grow companies just like yours.
The result is…
A SIX MODULE program filled with easy-to-follow, step-by-step instructions for building a Safety Culture that protects workers, gets you measurable safety results and improves your bottom line.
To see any real change in your company, safety must become a central company-wide value.
To do this, I’ll walk you through how to eliminate old-school thinking from your organization. By the time you finished Module 1, safety will be at the center of your company's corporate values.
Here’s how we’ll do it:
You’ll know the real cost of an accident. Understand what’s at risk for your company and your employees if you DON'T implement a culture of safety.
You’ll get clear on your current safety performance. The Lay of the Land: Safety Survey will give you insight into what’s really happening at your organization.
You'll learn the foundational principles at the heart of an excellent safety culture.
Here the tools we will use:
LIGHTS CAMERA ACTION: Values vs. Priorities
How to Calculate the Real Cost of an Accident in Four Steps
How to Identify the Safety Gaps: Safety Culture Survey
Now that you have a sense of the safety factors at risk in your organization, it’s time to address them directly. This may be the most important module in the course for your company.
What we’ll do:
You’ll be able to identify Common Safety Dysfunctions. By looking at dysfunctions that exist in many companies, you can see if they are at play in yours and learn how to eliminate them.
Tear down the silos. You’ll learn how to tear down the organizational barriers that hinder safety.
You’ll know the Honest Truth. What good are survey results from Module 1 if you don’t know what to do with them. We’ll dive into the honest truth so you can really interpret the safety survey results and determine what steps you need to take to improve them.
Here the tools we will use:
LIGHTS CAMERA ACTION: Eliminate Complacency
The Honest Truth: How to Evaluate the Survey Results
The work starts here with the action-steps for ensuring company-wide buy-in. When you’re done with Module 3 your whole company will be ready to build your Safety Culture.
What we’ll do:
You’ll learn the difference between power versus authority and discover who really holds the power for change in your organization. Using the THREE T’s PRINCIPLE, you’ll easily identify the opinion leaders hidden in your front-line team. Then harness their power and influence to bring about real safety change.
You’ll learn the steps you need to create buy-in within the ranks. This low-effort, high-value guide will share quick action steps to put a framework in place for safety.
Discover how to obtain game changing ideas from your front lines. You’ll learn how to get people talking with the CEO for the Day activity. Nothing turns off employees more than sensing their leaders don’t know what’s going on. This empowering activity will give you insight into your team, work environment and provides tangible ideas to turn the tide on safety.
You’ll discover practices that build a safety culture. You’ll get specific, actionable examples that’ll get new employees engaged in your Safety Culture from their first day on the job.
You’ll build an internal safety brand that inspires pride and motivates your employees. You will unite your frontline workers with leadership, even when times are tough.
Here the tools we will use:
CEO For a Day: How to Quickly Generate Ideas, Conversations and Measurable Results
How to Drive Change with Easy/High Value Ideas
Three Steps to Quickly Engage Employees in Your Safety Mission
How to Build a Safety Brand in Six Steps
This module is where you’ll learn how to get your new Safety Culture to sustain itself long-term.
We’ll remove the common safety dysfunctions that lead to blame, reactivity, and lack of planning and introduce your team to the importance of both company-wide and individual accountability. You’ll discover why a “one-size-fits-all”, discipline-based approach is not effective in growing your company or keeping your workers safe.
If you’ve ever had a problem with accountability or toxic employees in your organization, this module will be particularly useful for you. By the end of module 4, your new Safety Culture will already be up and running and starting to police itself.
How we’ll do it
You’ll discover ways to eliminate toxic behavior. Learn the 20-60-20 rule to managing and how to coach for safety performance.
You’ll learn how to prevent complacency and shortcut taking. Learn why safety failures like shortcut taking often come in waves, and how you can stop them at the source.
You’ll build accountability and safe behaviors within departments. Implement individual and peer-to-peer accountability practices to improve overall safety.
Establish your commitment to safety. Finally, we’ll share the Enterprise Commitment to Safety Contract template that puts your money where your mouth is. The written affirmation shows your employees that leadership is committed to safety.
Here the tools we will use:
LIGHTS CAMERA ACTION: How to Have a Candid Conversation with Your Manager (video)
How to Create Accountability for Safe Behaviors
How to Create a Written Safety Contract
LIGHTS CAMERA ACTION: Eliminate Toxic Behavior
This module will help you align your values with the process and help you find the right people to support your new Safety Culture.
You’ll learn how to encourage an unconditional respect for the process in order to ensure best practices are maintained even when times are tough or your company is growing.
What we’ll do:
You’ll learn why there is a single best way to do everything your company does. This focus on process is the foundation for safety.
You’ll identify the best way to do what you do. People from within your organization that will drive change. These people will become the leaders that guide the rest of your team to successfully live by your new Safety Culture.
You’ll learn how to eliminate noise and mixed-messages. And create clear easy-to-understand safety messages everyone in your company can understand and follow.
You’ll discover training techniques specifically designed to grow your Safety Culture. By introducing peer-to-peer accountability that makes your employees feel supported and an integral part of the Safety Culture driving your organization.
You’ll learn how to write your safety process manual so that everyone in the company can easily follow it.
Here the tools we will use:
How to Create a Process Manual that Your Team Understands: 3 Steps
To truly stay on top of safety in every organization, measurement is key. This module will help you define the important safety indicators so that you can adapt and adjust as necessary.
What we’ll do:
You’ll define your life critical rules. You'll learn why there's no such thing as a "minor" accident and why all incidents must be examined closely.
You’ll identify your company’s lag versus lead indicators. See how to turn close calls into opportunities that improve safety policies. Afterall, severity is a matter of luck.
You’ll learn how to perform a Root Cause analysis. Keeps incidents and claims low, ensures you stay in compliance with regulatory agencies and manages employee behavior by understanding where problems start.
You’ll implement a “Near-Miss” program specifically designed to prevent accidents.
Here the tools we will use:
Define Your Life Critical Rules in Five Steps
LIGHTS CAMERA ACTION – Dismiss Severity
How to Perform a Root Cause Analysis – Regardless of Severity: Six Steps
Say Something, Save a Life: How to Capture the Close Calls in Five Steps
Who Packs Your Parachute? Discussion Guide
Recap: 10 Tips for Building a Healthy Safety Culture
Access to 12 MONTHS of Safety Coaching from me when you join now…
You’ll be invited to LIVE monthly sixty minute Q&A calls with me and your fellow participants for ONE FULL YEAR after purchase.
That means you’ll get six opportunities to get hands-on, personalized advice from me all the way up to 12/31/21.
We’ll go deep into the safety sticking points in your company, and I’ll answer any and all questions you have on building a Safety Culture.
Currently, my fee is $12,000 for a full-day workshop or $1,500 per hour.
But when you join today, you’ll get access to SIX hours of my time FOR FREE - just for enrolling.
Plus...
Because this is a GROUP program, you’ll be connecting with fellow participants, all facing the same difficulties you are. So you can grow together, learn from one another and connect beyond the program for on-going support.
JON VOSBURG
Chief Financial Officer, Pioneer Industries International
OPTION
ONE:
Remember, you’ll have forever access to the course
and you can move through the modules at your own pace.
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Option Two is for you if you'd like to have more hands-on time and direct feedback from me.
It’s everything in Option One,
PLUS I've added on a private, one hour Implementation Lab with myself to talk about your specific challenges and give you personalized feedback.
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The promise is simple.
I’m committed to getting you REAL results.
Follow the program, get hands-on with the practical steps, then reach out to ask questions on the LIVE Q&A sessions.
If you still haven’t found at least one way to reduce accidents and injuries in your organization within 30 days…
01
Securing results such as:
- 50% reduction in work comp incidents
- 75% overall reduction in losses
02
Almost every idea in Making Safety Happen focuses on EASY-to-implement, LOW-cost, HIGH-value solutions that I’ve developed over the past 25 years working IN businesses where it’s been MY money and reputation on the line if something went wrong.
So even if you have a small business or tight budget, you’ll find most solutions are available for you at ultra-minimal cost.
I want to do this, but I’m already spread way too thin dealing with employees, customers, stakeholders, insurance companies…you name it. Realistically, how much time is this going to take?
I’ve been there.
There’s no time for fluff in your position. You need to know what to do and how to start as quickly as possible.
The lessons themselves are less than 30 minutes long and include exact step-by-step instructions on how to implement.
The ultimate goal is to bring your safety culture to a whole new level. That won’t happen overnight.
But you’ll discover that some of the solutions I give you get results very quickly.
If you’re committed to doing the work, then not only will you reap the financial and safety benefits, but you’ll also be building a Safety Culture Legacy that will benefit future generations of employees at your company.
We really can’t afford to hire a consultant or extra staff right now to oversee and implement changes. Do your solutions require extra man-power or specialist involvement?
No.
Creating an excellent Safety Culture shouldn’t be restricted by your ability to hire additional staff or specialists.
One of the main reasons I created Making Safety Happen is to make it possible for companies of all sizes to eliminate injuries and accidents in the workplace…without spending a bunch of money doing it.
If yours is a small or medium-sized business then not only can you implement solutions from Making Safety Happen by yourself, but you’ll find the cost of doing so is small, and in some cases, free.
What are the benefits of Making Safety Happen over hiring a safety consultant? Wouldn’t it make more sense to get someone in who can do it for us?
There are two MAJOR disadvantages to relying on a safety consultant.
01
Safety consultants are expensive.
In order to stay profitable, they must make themselves INDISPENSABLE to your company.
That means it’s very difficult to pinpoint exactly what they are doing to improve your safety outcomes, or how to replicate any successes if you ever find yourself needing to bring safety back in-house.
There’s a risk your company will become dependent on outsiders.
02
Generally, some safety consultants have never worked IN a company. Or had any personal stakes in the profitability (or losses) that comes from running a business.
Too much advice is generic.
They know the theory. But I’ve found their knowledge of the practical solutions to real-life business safety problems is often lacking.
Bottom line: both financially and practically you must keep the business of safety INSIDE your company.
I don’t have a safety background. Are you sure I can do all this?
Yes.
Reducing accidents and creating a positive Safety Culture is a LEARNABLE skill. One that I’ll be walking you through step-by-step. So you’ll never be wondering whether or not you’re making the RIGHT decisions. You’ll know for sure that you are.
And for me, one of the most satisfying hidden benefits of [name of program] is that the leadership skills required to successfully lead safely are the same skills needed to lead outstanding operations IN GENERAL:
That means that every moment you spend implementing what you learn in Making Safety Happen helps develop you as a leader. Demonstrating your value and solidifying your place in the company.
Brian, your background is in the trucking industry and I know you’ve had great success helping other businesses working in the same area. I’m in a high-risk industry, but it’s not trucking. How do I know your solutions will work in my company?
After working in trucking for the past 25 years I’ve created a name for myself in the industry. So naturally, I’ve helped many companies in that niche. But I’ve also spent many years implementing safety and have delivering safety keynotes for many safety-conscious industries.
So I can confidently tell you, the practical steps for building a cohesive culture centered around safety and company values are the same across ALL industries.
I’ve personally seen the exact solutions in Making Safety Happen work in nearly every high-consequence industry.
That means, whatever your business does; if safety is a core component then you WILL benefit from what you’ll discover in MAKING SAFETY HAPPEN: How to Build Your Bottom Line with Safety Excellence.
We’re already compliant with the new safety regulations issued by the government. Do we really need to do more?
Just because you are compliant, it does not mean that you are safe!
Regulations often prescribe the MINIMUM.
Being compliant with government-issued regulations is no longer enough to ensure your staff are safe and your company is protected from the costs associated with sub-optimal safety processes.
As you’ve learned today, it is possible to IMPROVE worker safety while INCREASING profits.
And I’ll show you how in MAKING SAFETY HAPPEN: How to Build Your Bottom Line with Safety Excellence.
Can you remind me what I’m getting when I enroll in MAKING SAFETY HAPPEN: How to Build Your Bottom Line with Safety Excellence. today?
Of course.
When you join today you’ll get access to all six modules of MAKING SAFETY HAPPEN: How to Build Your Bottom Line with Safety Excellence.
MODULE 1: Establish Safety as a Core-perate Value
MODULE 2: Good Can Be Bad: Identify & Eliminate Your Safety Dysfunctions
MODULE 3: Engage the Front Lines: Know Who Has the Power
MODULE 4: Creating a Just Culture: The Role of Accountability
MODULE 5: The Power of Process
Module 6: The Right Metrics: If Everything is Important, Nothing is Important
PLUS all the tools and bonuses when you join now.
Plus, you’ll also receive…
As a bonus, if you join now you’ll also be invited to six bi-monthly Q&A calls with me and your fellow participants.
This is your chance to get direct feedback on your company’s safety processes. Ask questions, learn from other participants and find solutions to the safety sticking-points in your organization.
You’ve got more to prove than anyone.
And you need to make sure you’re making the right decisions - the ones that’ll keep your staff safe and your costs down - by learning the best easy-to-follow solutions from someone that’s been exactly where you are and has the roadmap to prove it.
But you’ve been met with resistance - especially from frontline staff with the most experience or who’ve been with the company the longest.
You need tried-and-tested methods that will get buy-in without causing tension between frontline staff and leadership.
Only problem is, they aren’t working.
Morale is dwindling among your frontlines, you’re getting it in the neck for not making improvements fast enough, and you’re starting to lose faith…can anything really be done at all?
For your own peace of mind, you need someone who’s been there and done it so many times that all the guesswork is taken away.
So you can finally say “I know what to do, how to do it, and I know it’ll work.”
You know things can’t go on the way they are forever.
You’re fed up with hearing “But this is how we always do it” as an excuse for not being safe.
With company-wide buy-in you can see the HUGE potential of building a positive Safety Culture:
You just need help getting there.
People aren’t just numbers to you.
They have families at home that rely on them. Spouses, parents, and children who would be completely devastated if an accident put them out of work, or worse, caused lasting damage to their health.
You need to drive real change. Not just for the company, but for the workers and their families.
Costs in our line of business are notoriously HIGH. You need a way to cut costs but make operations safer.
You need to know what money-saving solutions have already worked for someone else and how to easily implement them into your company.
If you’re an executive, leader, founder or safety operations professional responsible for the safety of your workers and customers, you need Making Safety Happen.
If you plan to grow the company and need to hire even ONE extra member of staff this year…you need Making Safety Happen.
If you’re consistently butting heads with colleagues or subordinates who refuse to take your safety solutions seriously or change their behavior…you need Making Safety Happen.
If you’ve been wearing “too many hats”, feel stretched too thin, and are tired of wasting time on safety solutions that don’t work… you need Making Safety Happen: How to Build Your Bottom Line with Safety Excellence.
If you often find yourself having to put out fires because someone didn’t do their job safely…you need Making Safety Happen.
So, if you’re ready, I look forward to partnering with you to reduce injuries and accidents, improve staff happiness and loyalty and reduce safety-related costs in your company.
In Making Safety Happen: How to Build Your Bottom Line with Safety Excellence you’re going to learn everything you need to build a Safety Culture that not only protects your workers, but boosts your bottom line AND puts your company on track for serious GROWTH.
But unlike traditional safety training that gets stuck in the theory…
I’m going to give you all the specific action steps I’ve not only used in my OWN companies but have successfully taught to organizations over the last 25 years.
All the work is done for you.
Zero figuring it out.
Simply watch the videos, go through the action items and implement them.
And after that, if you don’t feel like you’re well on your way to building a Safety Culture in 30 days, just email our team and we’ll refund you every penny.